A Black Woman’s Hair Journey

Posted July 12, 2013 in Afro Caribbean Hair Salons, afro fashion, Afro hairstyles, Black hair, brown beauty, Interview - Leave a comment

afrowoman ezine

The Afrowoman’s was created by Esther Chandler, an experienced marketing professional, who’s spent a large amount of her career working on corporate websites and branding for private and public sector organisations. With a Chartered Institute of Marketing qualification and hands-on experience, she has always enjoyed the dynamics of good web design and content.

Having a love of glossy women’s magazines and internet technology, Esther struggled to find an online magazine for black women and decided to create her own – the Afrowoman’s

The ‘ethos’ of the Ezine is to give the modern black woman everything she needs in one place, from recipes to beauty product news, a Blog, health news and features on black women, whether famous or within our communities  who are doing positive things with their lives.

“I decided to create something that I wanted to see and give black women something that mainstream media doesn’t provide for us. It’s important to me to put everything the successful black woman needs in one place, i.e. beauty & health news, recipes, music and current affairs. Adding features about other black women brings good news and positivity to the Ezine. It’s time that today’s black woman had a media product to suit her needs.”

As the brand continues to grow, she hopes to continue adding new features and developing the brand further for all Afrowomen to enjoy.

We asked Esther about her hair journey and we were really pleased to receive her empowering response….


“When I was contacted by No Scrunchie, at first I was curious and then it made me smile about what Leillah and her team are doing. It gave me flashbacks to afro caribbean salon visits where the smell of curly perm solution hung thick in the air, relaxer was burning my scalp and braids so tight that my scalp didn’t feel like my own.

A black woman doesn’t always have an easy relationship with her hair – from early plaiting while sat at her mothers’ knee to the first hot comb session, our hair is definitely a journey.

But this doesn’t mean we aren’t proud of our hair – oh no! There’s nothing like a black woman with new braids or the woman with freshly relaxed hair. When our hair is looking good, we are feeling good.

Other races might think, it’s just hair so why all the fuss?

For me, it’s the fact that black women’s hair has a direct link to the struggles our fore-parents went through. They were told afro hair was unacceptable, too curly, too nappy, too tough and today we still fight that battle.

Thankfully today, we have the Afrowomen who stand-up to remind us afro hair is beautiful and acceptable as it is. So yes we remain proud of our hair, from the first plaits we wear to school to the curly perms and relaxers; even when we moan it’s difficult to manage – afro hair is definitely part of our journey and something to be proud of.”

Esther Chandler (The Afrowoman ezine)

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