Launched in May 2016, DollBaby offers a line of stylish beauty products created to compliment the toolset of beauticians, barbers, stylists and makeup artists from all walks of life.
Created by Janetha Richard, a visual artist, writer and entrepreneur born and raised in New Orleans, Louisiana. Her creative talents made her an entrepreneur by the age of 19, when she partnered with her mother to open their first beauty salon in 1992.
Since that time Janetha has remained true to her entrepreneurial roots and has went on to start several creative businesses including Jellybean Publishing where she penned The Shampoo Chronicles and illustrated three children’s books.
In her day profession, she is founder and CEO of ADism Media Group, a creative marketing firm based in Houston.
The DollBaby concept began when Janetha went on a mission eliminate an age old beauty faux pas. In June of 2016 she launched DollBaby Beauty Brand, with the introduction of the EDGI Brush. A clever grooming tool designed to erase the “Cosmetic Toothbrush” from the beauty lexicon forever. Soon after, Janetha began development of the EXFO and Brow Brush. The rest will be beauty history.
“DollBaby brought me full circle to my stylist roots and allowed me to combine my love of marketing, beauty and business! I couldn’t be happier!” says Richard.
DollBaby plans to expand the line to include signature cosmetics and other beauty accessories that address cultural needs and celebrate the beauty in us all.
Discover maximum control with this pint size finishing brush. EDGI’s 3-1 design offers a sculpting wand, product applicator and styling brush all-in-one!
Sculpt and Shape Edges
Apply Dry Shampoo/ Color Product
Brow Brush is the perfect grooming tool for training and taming, unruly or naturally thick eyebrows.
The petite primper is also great for brow products used to create trendy and dramatic looks.
Smooth and Shape Brows
Train unruly brows
Apply Brow Products
EXFO helps minimize skin irregularities and dullness for noticeably brighter skin. Use on nose, knees, elbows and lips
Exfoliate Delicate Areas
Smooth and Illuminate Lips
Polish Rough Dry Skin